Content Creation
We define and differentiate your brand
Are you having a hard time finding just the right words? Copywriters are masters of mining the perfect phrases to express ideas. First, we research. Then, with precision, we maneuver and organize words to define and differentiate your image, business and products. It’s our job to make you stand out in a busy marketplace.
We provide a wide array of copywriting and copy-editing services. While we’re only the experts of our own opinions, we are good at making businesses look and sound good.
Dianne has been in marketing and advertising for over 30 years. She does a lot of business writing, including but not limited to advertising/marketing content, website page content, website blog articles, advertising copy for brochures, television and radio commercials, advertising campaign concept/development, social media posts, client bios, brochures and press releases. The work predominates in AP style, the standard for advertising, news and public relations. Chicago style is also available when needed (typically used for books, periodicals and publications).
As both a marketer and a consumer, we tend to judge a business when visiting their website, social media channel or brochures and see typos and grammatical errors. Not every landing page visitor or brochure reader will spot errors, but folks who do will most likely be disinclined to work with you. Some might even think you’re a scammer, as such errors are often a “tell” in web-based phishing schemes. Details matter. If you’re not interested in ensuring your content is top-notch, then customers may assume you’ll give your product or service that same lack of attention to detail.
Dianne often copyedits press releases and articles for the Nixa Area Chamber of Commerce. “I’ve been known to relentlessly pick on him if something leaves the chamber office with a typo or inaccuracy.”
Well, Chris fired back in February during the annual NIXIEs Award Banquet when Dianne was awarded an official 2020 Read Pin Award. “Everyone had a good laugh, including me! As the official ‘grammar police volunteer’ for the Nixa Chamber, it was great fun to be honored for onging use of a red editor’s pen. It was all in good fun and it truly means a lot to me. I ♥ my chamber buddies.”
Perfect phrases to express ideas
Advertising Copy
Advertising copy persuades. Words are combined to highlight product features, reinforce benefits and incite people to take action. Each time you view a brochure, ad or billboard you are likely reading a copywriter’s work. Hiring the right wordsmith ensures your copy is effective. Every enterprise has a compelling story waiting to be told in an engaging, consistent voice. Be certain, I’ll adjust the tone so it’s appropriate for your industry and brand. With the correct measure of professionalism and playfulness, I’ll help you turn a profit.
Digital Content
Fresh, informative digital content captures the attention of your audience. Well-composed web copy, white papers, blog posts, e-blasts and social media messages establish you as an expert and thought leader. Copywriting works to evoke emotions and elicit responses in tune with your company goals. Our team also endeavors to enhance search engine optimization along the way.
Public Relations
Do you need to announce an exciting, upcoming event? Want to share an impressive company accomplishment with the public? Did you just make an exceptional new hire? We craft stellar press releases, mindful of your image, so the public is aware of your fantastic organization and team. Strong media connections allow us to get your message in front of a targeted local, regional or national audience. Let us help you shine.