SEO Content Marketing Strategy

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

admin Industry News

“The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process.” The headlines read… Content marketing usurps SEO… Content marketing has killed SEO… Content marketing overtakes SEO… The word “versus” often appears between these two purported rivals. Shoot me now. Or, …

DL Media Adds Mike Owens and Jeff Jourdain to Creative Services

admin Company News

DL Media today announced that Mike Owens and Jeff Jourdain are the newest members to the Creative Services team.   Both Owens and Jourdain will be assisting new and established clients with website design and maintenance. Mike Owens, a recent Missouri State University graduate and Springfield native, received his Bachelors of Science degree in Interactive New Media.  After graduation, he remained …

DL Media SEO Strategy

You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy

admin Industry News

A major shift has taken place that alters the way you’re doing business online — and offline. It has to do with social media, SEO and public relations (PR). Ignoring their impact on your marketing is suicidal. Weaving them into your strategy can be transformational. The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in …

Metro Outdoor Living Logo

DL Media Unveils New Responsive Website for Metro Outdoor Living

admin Company News

DL Media launched a new responsive website just in time for outdoor living in the summer months for Metro Outdoor Living. Metro Outdoor Living, Tulsa’s premier destination for creating the backyard of customer’s dreams, is a new concept store for Metro Appliances & More. DL Media designed to be as easily navigable as possible. The responsive format allows for …

Facebook Truck

Facebook Debuts Hashtags, Urges Advertisers to Use Them

admin Industry News

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and, to lesser extents, Instagram and Google+), should theoretically make the social media giant more conversational and could have significant search engine optimization implications. When it comes to the latter, let’s …

Metro Appliances Logo

Metro Appliances & More Selects DL Media as Advertising Agency of Record

admin Company News

Metro Appliances & More, the largest appliance dealer in the Midwest, has selected DL Media as its advertising agency of record. With over 16 years of experience with retail accounts, DL Media is responsible for Metro Appliances & More’s media research and placement, video production, website design and performance, social media management, art direction and promotional products fulfillment. Commenting on …

Responsive Web Design

2013 Is the Year of Responsive Web Design

admin Industry News

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Mashable called 2013 the Year of Responsive Web Design Tablet sales are expected to exceed 100 million this …

build responsive websites

Yes, we build responsive websites!

admin From Dianne's Desk

The Future is Now!  Years ago having a website was optional. Today it’s a given. Customers are increasingly using their mobile devices to visit your website. They are more comfortable with the technology and demand more website features. There are very few customers who do not pre-judge a business by going to their website first.  Is your website ready? Many …

Funding For Tourism Market At Risk In Missouri

admin From Dianne's Desk

The following email is from State Representative Don Phillips to Monica Evinger, Director of Administrative Services at Branson/Lakes Area Chamber, regarding the restoration of 6-million dollars for Missouri tourism. Representative Phillips has asked that his email be shared in an attempt to get the word out to every one to write Kurt Schaefer to put tourism dollars back into the …

Twitter Truck

Twitter Keyword Ad Marketing

admin Industry News

Social giant continues to roll out more marketing options. The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly, as evidenced by Google’s multibillion-dollar advertising business. Now Twitter, reportedly planning to go public within the next year, wants in on …