DL Media Wins Silver ADDY® Awards

admin Awards, Company News

A Silver ADDY was won in the Digital Advertising category of Consumer Websites.  The DoorDeals.com website was honored for both design and navigational structure. Matt Lathrom was the Programmer and Art Director/Designer; Dianne Davis provided Account Service and project coordination. The website can be viewed at doordeals.com/ A Silver ADDY was won in the Advertising Industry Self-Promotion category for last year’s …

What Not to Do With Your Online Presence

admin Industry News

Don’t: Use blanket “Like Us” messages to drive people to your social media pages. Do: Give consumers a reason to like you, follow you, circle you, or whatever other action they need to take when promoting your social pages in emails, blogs, or your website. Highlight unique benefits they get by joining your social community—exclusive offers, contests, entertaining or informative …

Website Content

admin From Dianne's Desk

1. Social Share Widget – Did you know that only 34% of websites have a social share widget on them?  Adding a social share widget on your site will allow website visitors to help you spread the word through their networks. This is the ultimate viral marketing tool. Look at adding a social share widget on your website like Add …

Behavorial Targeting

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Behavioral (ad) Targeting promises to precisely target the audience that matter most. Hit the users with the right message, a message that they care about. It is all about audience. Consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising. Here’s how behavioral targeting works: Targeting companies establish an agreement with a publisher, who puts a piece …

One in Five Ad Dollars

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Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, …