Google’s TrueView ads are built on the promise that you’ll only pay when someone chooses to watch your video ad.

admin AdWords, Branding, Industry News

At DL Media, our digital media experts know how to squeeze every penny out of an advertising budget. Google offers precise tools for doing just that. When it comes to video ads, TrueView is the answer. Let our Google-certified team grow your targeted audience with in-stream and discovery ads. Why bombard users with ads they don’t want to see? With …

AMP

AMP up your mobile page performance

admin Industry News

Do you like immediate gratification? If you answered yes, the Accelerated Mobile Pages (AMP) Project should delight you. The Google-backed, open-source initiative was conceived to streamline and accelerate performance on the mobile web. You know you’re reaping the benefits of a speedy experience when you see the AMP symbol – a lightning bolt encased in a circle. According to Google’s …

Google Rolls Out Expanded Text Ads

admin AdWords, Industry News, Marketing

As our world becomes more and more mobile driven, Google continues to make changes to help consumers and marketers succeed. Earlier this year, Google removed ads from the right side of search result pages to make user experience consistent across desktop, mobile and tablets. Yesterday, Google rolled out Expanded Text Ads, one of the biggest changes to Google AdWords in …

Google AdWords Right Side Ads Removed

admin AdWords, Industry News, Marketing

In response to six years of testing, Google has announced it will be removing ads from the right-hand side of all desktop search results. Ads will only be placed at the top and/or bottom of the page. Google may show an additional ad (four instead of three) above the search results for “highly commercial queries.” This change reflects Google’s desire …

Media Diagram

Traditional vs. Social Media Marketing

admin Industry News

There’s little doubt that technology has changed our lives, the way we are influenced and how we influence others. But for marketing, it’s more than just doing the same old thing using new tools. Social media marketing isn’t your grandmother’s marketing—it’s different from what most of us have traditionally learned about marketing.

SEO Content Marketing Strategy

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

admin Industry News

“The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process.” The headlines read… Content marketing usurps SEO… Content marketing has killed SEO… Content marketing overtakes SEO… The word “versus” often appears between these two purported rivals. Shoot me now. Or, …

DL Media SEO Strategy

You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy

admin Industry News

A major shift has taken place that alters the way you’re doing business online — and offline. It has to do with social media, SEO and public relations (PR). Ignoring their impact on your marketing is suicidal. Weaving them into your strategy can be transformational. The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in …

Facebook Truck

Facebook Debuts Hashtags, Urges Advertisers to Use Them

admin Industry News

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and, to lesser extents, Instagram and Google+), should theoretically make the social media giant more conversational and could have significant search engine optimization implications. When it comes to the latter, let’s …

Responsive Web Design

2013 Is the Year of Responsive Web Design

admin Industry News

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Mashable called 2013 the Year of Responsive Web Design Tablet sales are expected to exceed 100 million this …