DL Media earned the 2016 W3 Gold Award for their drugfreeva.org responsive website design, Sink or Swim, created for the offices of Gloucester County Emergency Management and Commonwealth Attorney in Gloucester, Virginia. In addition, DL Media received a Silver Award for the Sink or Swim mobile health and wellness app designed to complement the Sink or Swim advocacy website.
Receiving nearly 5,000 entries, the W3 Awards honors outstanding websites, web marketing, web video, mobile sites/apps and social content created by some of the best interactive agencies, designers and creators worldwide. W3 judges critiqued the winners of the 2016 W3 Awards based on a standard of excellence as determined by the Academy of Interactive and Visual Arts (AIVA), according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries were scored on a 100-point scale by the judges. Less than ten percent of all entries were selected as Gold Award winners. Other outstanding entries were selected as Silver Award winners.
“We were once again blown away at the creativity and quality of this year’s entrants. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of web creativity around the globe,” said Linda Day, the director of the AIVA.
DL Media designed drugfreeva.org as a part of the Sink or Swim campaign to build a broad awareness to issues related to drug addiction and be an information resource for individuals and families impacted by drug use. The site features video interviews with recovering addicts, drug facts by category, resources for help with drug/alcohol addiction and blog content addressing issues drug users, their families and their communities face.
“Working with DL Media on the substance abuse awareness initiative, and other projects, has far exceeded our expectations. We work with many contractors and vendors and rely on professionalism. DL Media’s personal and timely attention has made us lifetime clients,” said Jane Wenner, the public awareness and outreach coordinator for Gloucester County Emergency Management. “In a world of competitive business, it is a true privilege to work with DL Media. We look forward to many more partnerships together.”
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning websites, web video and online marketing programs. Simply put, W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising and marketing firms. AIVA members include executives from organizations such as Agencynet, AvatarLabs, Big Spaceship, Brandweek, Code and Theory, Disney, HBO, Microsoft, Monster.com, MTV, Sesame Workshop, Victoria’s Secret, Wired and Yahoo!. Visit aiva.org for a full member list and additional information. For more information about the W3 Awards, visit w3award.com.
Founded in 1997, DL Media is a full-service digital marketing and advertising agency headquartered in Nixa, Missouri. The agency works to advance clients’ businesses by helping solve marketing challenges through relevant, engaging and compelling communications. For more information about DL Media visit dlmedia.com.