w3 silver award

DL Media earned a W³ Silver Award for the Ink Ink Tattoo website

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DL Media earned the 2016 W³ Silver Award for their inkinktat.com responsive website design created for Ink Ink Tattoos & Piercings studios in Springfield and Branson, Mo. The website went through a comprehensive judging process, achieving very high marks in each of the judging criteria for the Art category.

“It is very exciting to place in a competition amongst so many entrants, and judged by such seasoned professionals,” says Dianne Davis, owner of DL Media. “We’re thrilled to take home a W³ Silver Award.”

Receiving nearly 5,000 entries, the W³ Awards honors outstanding websites, web marketing, web video, mobile sites/apps and social content created by some of the best interactive agencies, designers and creators worldwide. W³ judges critiqued the winners of the 2016 W³ Awards based on a standard of excellence as determined by the Academy of Interactive and Visual Arts (AIVA), according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries were scored on a 100-point scale by the judges. Less than 10% of all entries were selected as Gold Award winners. Other outstanding entries were selected as Silver Award winners.

“On behalf of the 750+ members of The Academy of Interactive and Visual Arts, we salute the talents and high level of execution our winners display and commend all of this year’s entrants for their dedication and commitment to online excellence,” said Linda Day, the director of the AIVA.

DL Media designed inkinktat.com with the goal of showing the world ink isn’t just a man’s game. They endeavored to create a fabulous showcase for each artist’s work, while also introducing the individual artists on Ink Ink’s team. The site features an interactive tattoo portfolio sortable by artist or tattoo type, social media integration, a monthly customer feature section, live chat capability and an online shop for selling Ink Ink gear.

The W³Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning websites, web video and online marketing programs. Simply put, W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ Awards is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising and marketing firms. AIVA members include executives from organizations such as Agencynet, AvatarLabs, Big Spaceship, Brandweek, Code and Theory, Disney, HBO, Microsoft, Monster.com, MTV, Sesame Workshop, Victoria’s Secret, Wired and Yahoo!. Visit aiva.org for a full member list and additional information. For more information about the W³ Awards, visit w3award.com.

Established in 2013 by tattoo artist Kelsey Rogers, Ink Ink puts a new spin on the tattoo and piercing world. Ink Ink, Missouri’s only all-female tattoo studio, dares to show the world ink isn’t just a man’s game. Each licensed Ink Ink tattoo artist receives training from Rogers. Artists are then encouraged to develop their own style and flair. Ink Ink’s Springfield location is located on historic Commercial Street with a second location in Branson.

Founded in 1997, DL Media is a full-service digital marketing and advertising agency headquartered in Nixa, Mo. The agency works to advance clients’ businesses by helping solve marketing challenges through relevant, engaging and compelling communications. For more information about DL Media visit dlmedia.com.