DL Media earned the Interactive Media Awards’ (IMA) Best in Class Award for their dlmedia.com responsive website design. The website went through a comprehensive judging process, achieving very high marks in each of the judging criteria.
IMA judges critique website entries in a points-based scoring system, with a maximum score of 500 points. The five criteria include design, content, feature functionality, usability and standards compliance, with a maximum score of 100 in each. DL Media received a score of 489. There were 48 entries submitted in the advertising category in the 2014 award year.
DL Media designed its website to be as easily navigable as possible. The site highlights some of DL Media’s best pieces in the portfolio, while also emphasizing its array of services, including media buying, website development, graphic design, social media management and advertising specialties. The responsive format allows for seamless browsing across mobile, tablet and desktop browsers.
“We are thrilled our website did so well in this year’s IMA competition,” said Dianne Davis, DL Media president and owner. “The work my team has produced is not only is award-winning, but it has been successful in terms of building awareness, creating interest and driving revenue for our agency.”
The Interactive Media Council, Inc. (IMC), formerly known as Benjamin Services Group, Inc. (BSG), was originally created in 1998 as a loose collaboration of like-minded web professionals providing application development, creative services, e-business consulting and other marketing-related services to new and established businesses in the New York City area. In 2006, IMC launched the Interactive Media Awards as a method of providing accomplished and talented web professionals with the endorsements and tools necessary to be recognized in the marketplace as leading providers of top-tier services.