What is Sink or Swim?
Sink or Swim is not a problem-solving mechanism, nor is it intended to shape and direct ideals. The question “Will you Sink or Swim?” is presented as an individual, personal challenge to live a drug-free life, or face the consequences of poor choices.Visit Site
The mission of the Sink or Swim initiative is to build broad awareness to issues related to drug addiction and be an information resource for individuals and families impacted by drug use.
Sink or Swim is the anti-drug advertising campaign DL Media created for several counties in the Commonwealth of Virginia. We were commissioned by The Gloucester County Department of Emergency Management in conjunction with the Office of the Commonwealth Attorney to develop a campaign to reduce drug use and create awareness for drug rehab resources in the area. Virginia’s Office of the Attorney General, state delegates, county leaders and prominent local business people have all joined the campaign to insure the voice of Sink or Swim is heard.