Wish I May is a nonprofit organization providing “Happy Birthdays” to underprivileged children and their parents/guardians in the Springfield area. The charity reaches children whose families are experiencing extreme financial difficulties and find it impossible to provide even the smallest birthday celebration. Wish I May is run completely by volunteers so every gift and donation collected goes directly to the children.
Wish I May is dedicated to making sure no child ever has to go without a birthday celebration because their parents or guardians are facing tough financial times.
The Wish I May name and concept was created by a couple of dedicated DL Media team members. DL Media developed a TV public service announcement (PSA) and an integrated campaign in collaboration with two other creative companies. This campaign won a Judges’ Choice Award at the American Advertising Federation (AAF) award ceremony.