What is media buying?


Media buying is the result of calculated research, strategic planning and the multi-million dollar buying power to negotiate rates that are both efficient and effective for your campaign. Our experience allows us to identify the proper targets and trends for your message. Market savvy allows us to exploit those same findings.

We could use lots of cliche phrases like “we’ll take your business to the next level” or “we’ll drive your bottom line” but that’s not who we are. What we do promise is a plain-language approach to the ever-changing world of media. We help business owners and their staff members improve communication between their brand and their best consumer. We’re passionate about working with both small to mid-sized businesses and not-for-profit organizations. We know media and we’re ready to work. Call our office at 417-725-1816 and ask for Dianne…she’ll take your call.

Our Process

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Research

It is critical to get accurate information about the actual target audience. We can conduct interviews, organize phone surveys and moderate focus groups to determine strengths, weaknesses, and opportunities for growth or improvement. Determining the primary and secondary target demographics is integral to the success of every media plan.

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Placement

We use a variety of criteria when choosing media for clients. Factors such as lifestyle, income, education, current events, as well as viewing and/or listening data from Arbitron and Nielsen are all taken into account. We also consider the competitiveness of the marketplace and the overall competition to your brand.

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Analysis

Analysis is one of the most important pieces in the media puzzle. It’s our goal to make sure that every dollar planned and executed delivers the most readers, listeners, viewers, clicks and the like. It’s our passion to shuffle and audit so you don’t have to.

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Take a peek behind the curtain

For a closer look at how we manage media placement, click on categories below to learn more.

Media buying is a sub function of advertising campaign management. The main task of TV media buying lies within the negotiation of price and placement to ensure a target demographic is delivered for the best possible value…Read More
It is often said “radio advertising is theater of the mind” because the images created and sparked come from within. As in live theater, radio depends and thrives upon an effective connection and interaction with the audience…Read More
Whether building your brand or sales, out-of-home (also known as outdoor) media provides an opportunity to get your message delivered to a large audience. Take a look around your city; out-of-home media is everywhere…Read More
Pay-per-click (commonly known as PPC), and cost-per-thousand (CPM) impression campaigns offer a wide variety of options and benefits to businesses of all sizes. We specialize in building and managing digital campaigns, each specifically…Read More
We can effectively reach target customers through our print media buying services. Print media can be an integral part of retail, event, and web-based strategies. Our capabilities span the following types of print media…Read More
Direct marketing is more than a generic mailing list of homes in a specific zip code. Our lists, for both traditional mail and email, can drill down to specific age, gender, education and economic demographic profiles…Read More