While content consumption has been growing, consumers are becoming increasingly visual. That means consumers now seem to prefer images, videos and infographics over other types of content.
At DL Media, we create what we call Social Squares and the attached image is one we created for our client, National Airlines. Social Squares are photos or infographics with limited text (so we can boost them to different audiences) for Facebook, Instagram, Twitter and others. This type of post, along with interesting commentary to complete the post, will engage people in ways text only will not. Our Social Squares are perfectly sized for a social media newsfeed.
Social media management can be a daunting task for most businesses. What content to post, when to post, whether to boost a post, how often to post, and what audience to target with boosted posts are just a few examples of questions most businesses owners struggle with every single day.
We would love to hear from you when you’re ready to step up your social media presence and engagement. We create turn-key social media plans, content and graphics enabling business owners and managers to focus on what’s most important – taking care of customers and running their business. Our social media management team can build a new strategy for your business’ success in 2016. Let’s get posting!