Do not underestimate the power of good content to engage customers. Stripped of photos and graphics, your business website, social media channels or services brochure is actually built on a foundation of words (content). Remember, you’re telling a story. If your story is weak, your customers will know it.
Provide value by providing credible information in an easy-to-understand and engaging way. Providing ongoing, relevant content will build a following. Your customers get to know you/your company by the stories being told.
1. Be consistent–stay on industry topics.
2. Be relevant–discuss what impacts your business and customers, what’s new, what’s changed, etc.
3. Be credible–use accurate information.
4. Be yourself–don’t talk over or at your customers; speak to them.
5. Be unafraid–share what you know and your passion will show through.
If copywriting is not your strength, I’m here to help by taking your ideas, writing in a marketing voice and partnering with you to engage new and existing customers.
Give me a call, I’ll answer all your content creation, and curation, questions.
Dianne